Rebel Waite the London based shirt brand, designed by Melbourne designer Alexandra Rebel Waite announced its online launch this September.

The rapidly growing brand houses a collection of timeless, modern, understated shirts and blouses that work easily into today’s modern wardrobe. The collection has been designed with the modern woman in mind, using classic but delicate structures to embrace the feminine figure; delivering a subtle confidence and sexiness across the range.

Waite founded the label in 2013, having been influenced by her birthplace of Melbourne, Australia and her time living around the world. Seeing a segment in the market for luxurious every day wear for all occasions to take the wearer from desk to dinner, poolside to party, Rebel Waite was born. With an aim to take the classic shirt staple and add a fresh and unique twist to suit today’s sophisticated woman.

Waite also brings with her ten years experience in the industry, and a strong connection with her customers through managing boutiques. Listening to the needs and wants of the customer, Waite set out to design the perfect shirt edit.

“I have set out to change the perception of the simple shirt. I wanted to create sexy, chic, cool shirts and blouses for every woman’s wardrobe.”