THE STORY

Rebel Waite is a London based shirt label founded by the carefree, effortlessly chic Australian – Alexandra Rebel Waite. Rebel Waite was launched in 2013, having been influenced by my time growing up in Melbourne, Australia and travelling abroad. Seeing a segment in the market for luxurious every day wear for all occasions to take the wearer from desk to dinner, poolside to party, Rebel Waite was born. With the aim to create a modern and timeless range of womens shirts and blouses with an emphasis on fit quality and comfort.

The collection has been designed with the modern woman in mind, using a classic but delicate structure to embrace the feminine figure. Constantly inspired by the past yet always looking to the future, Rebel Waite delivers a subtle confidence and sexiness across the whole range. Each shirt in the collection is created from the highest quality fabrics and handmade in Britain.

Waite also brings with her ten years experience in the industry, and a strong connection with her customers through managing boutiques. Listening to the needs and wants of the customer, Waite set out to design the perfect shirt edit. With an aim to take the classic shirt staple and add a fresh and unique twist to suit today’s sophisticated woman

“I have set out to change the perception of the simple shirt. I wanted to create sexy, chic, cool shirts and blouses for every woman’s wardrobe.”

Inspired by Melbourne. Made in London.

Alex Waite - Rebel Waite Designer